IS YOUR IDEAL CLIENT UNREACHABLE?
Monika Jansen, CEO of Jansen Communications, was asked by a friend how to reach people who are unreachable – the busy business owners, the principals in large firms, the leaders who run multi-million dollar organizations. Marketing to the C-suite can seem like a mission impossible, she told him. You just need to be creative.
Monika also told him she’d write about it, so here we are.
In a recent blog, she talks about the challenges in reaching the unreachable and walks through four strategies for marketing to the C-suite:
* Ask for introductions
* Build relationships with the connectors
* Build relationships with their big vendors
* Go to events that your ideal clients also attend
You can check out the full blog here https://jansencomm.com/
Monika would love to hear how you approach marketing to the C-suite. What type of strategies have worked for you?