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Episode 69. Focus & Font_ Mastering the Blogging Game with guest Monika Jansen

Monika Jansen, CEO of Jansen Communications, was asked by a friend how to reach people who are unreachable – the busy business owners, the principals in large firms, the leaders who run multi-million dollar organizations. Marketing to the C-suite can seem like a mission impossible, she told him. You just need to be creative.

Monika also told him she’d write about it, so here we are.

In a recent blog, she talks about the challenges in reaching the unreachable and walks through four strategies for marketing to the C-suite:

* Ask for introductions
* Build relationships with the connectors
* Build relationships with their big vendors
* Go to events that your ideal clients also attend

You can check out the full blog here

Monika would love to hear how you approach marketing to the C-suite. What type of strategies have worked for you?